Orca Digitals

In the last newsletter we covered the  WHO and HOW  (Component  #1) when it comes to creating a massively successful lead generation funnel.  After gaining a crystal clear picture of WHO your ideal client is, it will be easier to nail down the second component… Writing  compelling  copy for your funnel that  resonates  at a high level   with your target audience.  Resonates?  Resonating is the feeling that develops when someone trusts, believes, and connects with who you are, what you stand for, and what you offer  (you or your company).  This piece is  extremely important  to mention, as it sets the tone, theme, and positioning when writing each copy element for your funnel.  In other words, when your copy resonates at a high level with your ideal prospects, you can ultimately   increase your conversion rate .  So yes, this is important! If you want to resonate with your audience, you must first become crystal clear on  what it is you are selling  AND  how exactly it benefits  your au...

Growing and scaling a business is not easy.  If it was, every business owner would have a 7 to 8-figure business,  right?  So what determines if one Entrepreneur can create the business they sought out to create and scale it vs. the other– Who is just “stuck” and struggles to break through that invisible ceiling?  One huge barrier to success is something most of us are guilty of doing  every single day  and don’t even realize it.   Yes, I even catch myself doing it at times even though I’m constantly mindful it exists.   Ever find yourself in the middle of a meeting and you see your phone sitting there, and the overwhelming temptation to grab it beats out the voice in your head that’s telling you to “Pay attention”?  You rationalize it by telling yourself you’re  just  checking the score of the game last night… Before you know it, you’re in the black hole social media abyss.  Or how about this one… You’re trying to focus on a very important project and all of a sudden you start craving...

30 days.  I want you to imagine that you have 30 days until you lose everything. Your house, your cars, your family… Everything.  That wasn't supposed to be me...  But it was.  I'm gonna tell you how I got there  (so you never have to).  In my 20’s they called me the “golden boy” because everything I touched turned to gold. At the time I was working in sales for a 50 year old plastic packaging company. I got an idea for a new division. I brought it to senior management. They said yes.  And we moved forward. I grew that division to 45 million in annual revenue in less than five years. From there, I became the CEO of the first digital portrait studio chain in the United States. When we brought it into franchising, things really started to take off. Before long, I became known as one of the young guns of franchising. We were growing… millions upon millions in revenue, ranked one of the top 15 hot franchises by Entrepreneur Magazine by year five. I had this formula for success all ...