Orca Digitals

Life is precious, and time is short. We never know what tomorrow holds, so why wait to make an impact? After losing my mother-in-law last week, this truth hits harder than ever. We’re here to change lives, to make a difference. Let’s not waste the time we have on this beautiful earth—start today, and make every moment count. Digital Marketing Expert

In the last newsletter we covered the  WHO and HOW  (Component  #1) when it comes to creating a massively successful lead generation funnel.  After gaining a crystal clear picture of WHO your ideal client is, it will be easier to nail down the second component… Writing  compelling  copy for your funnel that  resonates  at a high level   with your target audience.  Resonates?  Resonating is the feeling that develops when someone trusts, believes, and connects with who you are, what you stand for, and what you offer  (you or your company).  This piece is  extremely important  to mention, as it sets the tone, theme, and positioning when writing each copy element for your funnel.  In other words, when your copy resonates at a high level with your ideal prospects, you can ultimately   increase your conversion rate .  So yes, this is important! If you want to resonate with your audience, you must first become crystal clear on  what it is you are selling  AND  how exactly it benefits  your au...

One of the fastest ways to successfully  SCALE  your business is recruiting and hiring the right talent to get you where you want to grow… Yet 9 out of 10 Entrepreneurs  avoid it like the plague . Sure, most of us already know we need TOP talent to grow and scale our businesses, BUT the majority of Entrepreneurs  really  struggle “cracking the code” when it comes to  successfully  attracting, qualifying, hiring and  ultimately  RETAINING the right people  for their team.  In all fairness, it’s not like they teach us this in school. And I’ve yet to come across a training program or course that outlines a  proven formula and step-by-step process  to successfully hiring right-talent for each unique business   out there  (especially for Entrepreneurial-based businesses).  It’s our  Greatest   Entrepreneurial Blind Spot.    As Entrepreneurs, we eventually come to a pivotal point in our business when our sales and marketing will hit a plateau  (or in some cases, take a dive) ,  OR  our sales...

When making an omelet, you definitely need eggs  (it’s the key ingredient, right?) .  You also need a stovetop, a pan, oil, and any preferred ingredients like pepper, salt, cheese, peppers, etc.  It’s not a technically an omelet without all those other ingredients… It can't be cooked without heat… And a pan puts it all together… You need all these things, or you just end up with scrambled eggs.  While eggs are the  main  ingredient, the other ingredients are pretty indispensable in the process  (if you truly have your heart set on an omelet).  I’m going to use this same analogy when it comes to a company structure. Let’s think of different talents on your team like different “ingredients”. Different talents are needed in a company to make the business “work”. Just like different ingredients are needed to make a proper omelet. Each ingredient has a “job” just like each person on your team has a “job”.  For example, the marketing director on a team has a completely different set of j...